Web analytics · Last reviewed 21 September 2026

PlausiblevsGoogle Analytics

Plausible Insights OÜ is in Tartu, Estonia, and says visitor data is processed in the EU (Hetzner in Falkenstein, Germany). Google Analytics is a Google LLC product. Pick Plausible for EU visitor data; stay with GA4 if you need Google’s advertising graph.

At a glance

Criterion	Plausible	Google Analytics
Headquarters	Estonia	United States
Data location	European Union	United States
Best for	Sites that want EU-hosted, cookieless stats	Teams that need GA4 with Google Ads

Choose Plausible if

You want visitor stats processed in the EU, as Plausible states.
A small, cookieless analytics script is enough.
You are leaving GA4 over Google as processor.

Stay with Google Analytics if

You need Google Ads / GA4 attribution.
BigQuery export and Google’s property model are the job.
A privacy-first script would drop reports you actually use.

Listed here

Plausible

Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.

Plausible Insights OÜ, Tartu, Estonia. Privacy policy: website visitor data is processed in the EU and never leaves the EU; site data hosted in Falkenstein, Germany. Customer account tools (billing, email) may use vendors outside the EU.

Made in Estonia

Hosted in Europe

View listing

The tool they replace

Google Analytics

Google LLC, Mountain View, California. Google Analytics is a Google product. Google offers regional controls for some customers; that is not the same as an Estonian analytics company. We do not list Google Analytics itself.

Local Google Analytics alternatives Official site

Other Google Analytics alternatives

Pirsch

Alternative to

Google Analytics

Made and hosted in Germany

Simple Analytics

Alternative to

Google Analytics

Made and hosted in Netherlands

Sources

Origin and hosting only when an official page states them. We do not scrape review sites. Last reviewed 21 September 2026.

Questions

Is Plausible a Google Analytics alternative?

For website traffic stats, yes. It is not an ads platform. If you rely on GA4 for Google Ads, this is not a swap.

Where is Plausible based, and where is data stored?

Controller: Plausible Insights OÜ, Tartu, Estonia. Privacy policy: visitor data is processed in the EU and site data is hosted on servers in Falkenstein, Germany. Account/billing vendors can sit outside the EU.

Is Google Analytics illegal in Europe?

This page does not give legal advice. Supervisory authorities have scrutinised GA. Your DPO should decide. The origin fact is: GA is Google; Plausible is Estonian.

Plausible

Google Analytics

Headquarters

Estonia

United States

Data location

European Union

United States

Best for

Sites that want EU-hosted, cookieless stats

Teams that need GA4 with Google Ads

Questions

Is Plausible a Google Analytics alternative?

For website traffic stats, yes. It is not an ads platform. If you rely on GA4 for Google Ads, this is not a swap.

Where is Plausible based, and where is data stored?

Is Google Analytics illegal in Europe?

This page does not give legal advice. Supervisory authorities have scrutinised GA. Your DPO should decide. The origin fact is: GA is Google; Plausible is Estonian.